The bake-off was an attempt to appeal to stay at home moms following her
controversial response to California governor Jerry Brown’s criticism that she owed her professional success to her husband, Bill. “I could have stayed home and baked cookies and had tea,” she told a reporter in a soundbite that was reported around the world. “But what I decided to do was fulfill my profession.” Many women responded with outrage, and perhaps that’s why, shortly thereafter, Clinton participated in the traditional Family Circle first lady bake-off. And won.
Clinton’s cookies are good: my best friend’s mom used to make them for her school lunches. No doubt Hillary could have won any number of bake-offs with her recipe, but politics have paid off far more for her: in less than a year, she may be the first female president of the United States. But if that happens, she won’t be the only one breaking a gender barrier: her husband Bill will step into a role no man has ever held before. So what kind of first lady will Bill Clinton be? (Besides, of course, a manly one).
Different women leveraged the position in different ways: some argue that Lady Bird Johnson was the first to modernize the job when she campaigned on behalf of her husband Lyndon B Johnson in the mid 60s, but others wielded significant political clout before her. Eleanor Roosevelt’s work as a writer, activist, public speaker and social reformer is perhaps most famous. But other notably hard-working first ladies include Florence Harding, wife of Warren G, a passionate suffragette who edited all of her husband’s important speeches and pushed hard to influence his appointments.
But when Hillary Clinton moved into the White House in 1993, she was not granted the same flexibility. As the chair of the Task Force on National Health Care reform, she was slammed in the press for stepping beyond the reaches of her role, in spite of her clear qualifications to work on policy: the implication was that she was being unladylike. To many Americans, the revelations about her husband’s extramarital sexual proclivities confirmed their belief that Hillary was failing to fulfill the remit of the first lady: to be a pleasant and decorative hostess who represents a “traditional” and anachronistic family: a man in charge, a faithful and helpful woman by his side (even though a number of other presidents and first ladies have also had notable affairs). Indeed, Clinton blamed the affair in part on herself for failing as a wife.
Though Bill Clinton's waggish reply - "First Laddie!" "1st First Gentleman!"- is
more a confirmation of his political professionalism (make a joke, reach out to wavering voters of Scottish ancestry) than useful, it is a question he will have to consider if Hillary makes it to the White House.
First ladies of yore took their time: not until 1877, nearly 90 years after George Washington became the first US president, did they settle on First Lady, having called themselves "Lady", "Mrs President", "Mrs Presidentress", even "Queen". But these days it would be a dereliction of duty if a tabloid journalist did not come up with a name for him in the first 24 hours - so Bill would be well advised to get in first.
There have been several non-wives who served as "first ladies." Presidents Andrew Jackson, Martin Van Buren, and John Tyler all had wives who died either before they were elected or while they were in office. In these cases, a close female relative, like a daughter or a niece, took on the position. James Buchanan was the only president to enter and leave the White House as a bachelor. He adopted his orphan niece, Harriet Lane, and appointed her to handle the First Lady's business.
The most generally suggested term is 1st First Gentleman. As that's also what the husbands of the female governors of Michigan and Alaska call themselves, perhaps they could gracefully step aside. Other countries have ducked the issue - in Ireland, Mary McAleese's husband is generally called Dr Martin McAleese, the president's husband; Angela Merkel's spouse, a quantum chemist, is so unwilling to have anything to do with her job that he was once nicknamed "the Phantom of the Opera" by the German press. But both the Philippines and India have First Gentlemen, so maybe Bill could join them, and make a club of three. Just so long as he's not called First Partner. Or, heaven forfend, First Spouse.
